Privacy policy
PRIVACY POLICY Effective Date: July 9, 2026 Business Address: 1717 N St. NW, Washington, DC 20036
1. Introduction Public Prep ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.shoppublicprep.com or make a purchase from us.
2. FTC AI Disclosure We use artificial intelligence (AI) tools in the operation of our business, including but not limited to: generating or assisting in the creation of product descriptions and marketing copy; customer service and chat assistance; personalization of shopping experiences; and image generation or enhancement for product visuals.
In accordance with Federal Trade Commission (FTC) guidelines, we disclose that AI-generated or AI-assisted content may appear on our website, in our communications, and in our marketing materials. Where AI tools process your personal data, such processing is governed by this Privacy Policy. We do not use AI to make fully automated decisions that produce legal or similarly significant effects on you without human review.
3. Information We Collect
- Identity Data: Name, username, or similar identifier
- Contact Data: Billing/delivery address, email, phone number
- Financial Data: Payment details (processed by third-party processors; we do not store full card numbers)
- Transaction Data: Purchase and order details
- Technical Data: IP address, browser type, device identifiers, cookies, usage data
- Marketing Data: Communication preferences
- User-Generated Content (UGC): Photos, reviews, or other content you voluntarily submit
4. Privacy Nutrition Label
| Data Category | Purpose | Legal Basis | Retention Period |
|---|---|---|---|
| Name & Contact Info | Order fulfillment, customer service | Contract performance | 7 years |
| Payment Data | Processing transactions | Contract performance | Not stored (processed by payment provider) |
| Browsing & Technical Data | Analytics, security, personalization | Legitimate interest / Consent | Up to 26 months |
| Email Address | Order confirmations, marketing | Consent / Contract | Until unsubscribe or deletion |
| User-Generated Content | Reviews, community features | Consent | Until removal request honored |
| AI Interaction Data | Improving AI tools, customer service | Legitimate interest / Consent | Up to 12 months |
5. How We Use Your Information To process and fulfill orders; communicate about orders and products; send marketing (where opted in); improve our website and services; comply with legal obligations; detect and prevent fraud.
6. Sharing Your Information We do not sell your personal data. We may share with: service providers (Shopify, Printful, payment processors, email platforms — each bound by data processing agreements); legal authorities when required by law; and in connection with business transfers.
7. User-Generated Content & DMCA Policy If you submit photos, reviews, or other content, you represent that you own or have the necessary rights to that content and that it does not infringe any third-party intellectual property rights.
DMCA Notice & Takedown Procedure: We comply with the Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512. To report infringing content, submit a written notice to our DMCA Agent containing: (1) your physical or electronic signature; (2) identification of the copyrighted work; (3) identification of the infringing material and its location; (4) your contact information; (5) a good faith belief statement; and (6) a statement under penalty of perjury that the information is accurate and you are authorized to act.
DMCA Agent: Public Prep — DMCA Agent 1717 N St. NW, Washington, DC 20036 [DMCA Agent Email — add upon registration with the U.S. Copyright Office at copyright.gov/dmca-agent]
8. Cookies We use cookies and similar tracking technologies. You may control preferences through your browser settings or our cookie consent tool.
9. Your Rights Depending on your location, you may have the right to: access, correct, or delete your data; object to or restrict processing; data portability; withdraw consent; and lodge a complaint with a supervisory authority. Contact us at: 1717 N St. NW, Washington, DC 20036.
10. Data Security We implement appropriate technical and organizational measures to protect your data. No method of internet transmission is 100% secure.
11. Children's Privacy Our website is not directed to children under 13. We do not knowingly collect data from children under 13.
12. Changes to This Policy We may update this policy periodically. Material changes will be posted with an updated effective date.
13. Contact Us Public Prep 1717 N St. NW, Washington, DC 20036